Your social media plan is like the rails that your social media train runs on. Without the rails, the train could still move quickly – But it would just run everywhere, and quite possibly be dangerous. The same goes for social media.
You can spend a lot of time on social media without actually getting much done. You can even damage your brand by spending too much frivolous time on social media. On the flip side, with a strong social media plan, social media can be an incredibly powerful tool for... Continue Reading