Archive for June, 2009

Becoming a YouTube Internet Sensation

If you haven’t heard of Susan Boyle, you are one of the very few who haven’t. The thing is – she didn’t even try to become a worldwide sensation. All she did was decide to try to do something different – something special. This unassuming woman from a tiny village in Scotland made it big [...]

30Jun2009 | Susan | 0 comments | Continued

How to Tap Into Forum Marketing to Promote Your Offline Business

Do you know there’s a way to get involved in marketing your business online without (gasp) having a business website or a blog? There is and it’s as simple as searching for and getting involved in online discussion forums that are in or related in some way to your line of business. Suppose you do [...]

29Jun2009 | Susan | 0 comments | Continued

The Output-Input Balancing Act of Social Networking

Have you ever been part of a conversation where one person is dominating all the talk? You can’t get a word in edgewise and you find a way to leave as soon as possible. The person is a bore and you don’t know whether to be mad at them or just walk away in disgust. [...]

28Jun2009 | Susan | 0 comments | Continued

Facebook Fan Pages Are Preferable to Private Profiles

What if there was a place for sharing your business and interacting with customers or a “fan” club. It would be a place where you could be available to talk and teach and just hang out with your loyal customers – a place that represents you and your business in a friendly way without having [...]

27Jun2009 | Susan | 0 comments | Continued

Increasing Your ROI in the World of Web 2.0

The Internet is a massive information network with millions of sources from multitudes of websites. How can you get the best focus in all of this when it seems daunting as far as how “little” you are in the scheme of things? With a little investment in time and effort you can multiply your efforts [...]

26Jun2009 | Susan | 0 comments | Continued

Why Blogging Is a Boon to Entrepreneurs

In the business world, it’s all about exposure and establishing your brand as the dominant force in your niche. With the Internet and more specifically your own website, you have the freedom to share your thoughts about the business world that you’re immersed in. The fastest way to establishing yourself online is with a blog. [...]

25Jun2009 | Susan | 0 comments | Continued

Two Ways to Make Viral Video Creations for Web 2.0 Sharing

With the Internet there are so many ways to get your business exposed and the most visible way is to create viral videos to be shared on sites like YouTube. It isn’t as hard as it sounds, either. We’ll talk about two simple ways to create videos for sharing on the ‘net. One quick way [...]

24Jun2009 | Susan | 0 comments | Continued

The Seesmic Site Enables Video Conversations

Once you’ve stuck your toe in the water with one or more of the many social networking sites, you’ll be ready to take it up a notch and use instant video conversations you’re your target audience via Seesmic. Where Twitter gives you that fairly instant connection to others through microblogging and FriendFeed enables you to [...]

23Jun2009 | Susan | 0 comments | Continued

Use FriendFeed to Keep Your Social Networking Organized

Once you get rolling with a whole bunch of social networking sites, you’ll quickly realize it becomes a noisy environment. Not only is there your own chatter to organize, but you now have the chatter of dozens, hundreds or possibly thousands of online friends to sort through. Before you start closing accounts on your social [...]

21Jun2009 | Susan | 0 comments | Continued

Specialized Social Networks for Certain Fields

When you’re scouting out social networking sites for the purpose of showcasing your expertise, make sure you don’t forget to search for some web 2.0 neighborhoods that specialize in your niche. Here’s a good example: Care2.com. This social networking site has a focus of green living with human and animal rights. Global goodness, if you [...]

20Jun2009 | Susan | 0 comments | Continued

Turn Up Your Twitter Communication Efforts

You might get overwhelmed with all of the social media opportunities that you have, so you latch onto Twitter or another microblogging platform that won’t ask as much of you. After all, 140 characters can’t be draining, can it? Don’t slack off just because it’s a shorter form of communication. That only means you’ll be [...]

17Jun2009 | Susan | 0 comments | Continued

WetPaint Provides an Easy Place for Web 2.0 Socialization

We’ve talked about some of the great web 2.0 social networking sites that allow you to promote your business online without having to hide the fact that you’re doing it (as many complain places like MySpace force you to do). Today I have yet another cool one for you – WetPaint.com! It’s another easy place [...]

15Jun2009 | Susan | 0 comments | Continued

How Hub Pages Can Help You Share Your Expertise

Hub Pages is very similar to the Squidoo.com social networking site. You’re allowed to create an account and build unlimited Hubs, which are little pages of knowledge that you wish to share with a target audience. The site provides some nice, easy to use WYSIWYG (what you see is what you get) page building tools [...]

14Jun2009 | Susan | 1 comment | Continued

Create a Cluster of Information on the Social Network Squidoo

Squidoo is a social networking site launched by best selling author Seth Godin. The site’s whole purpose was to allow everyone to be an expert, and your expertise is not only welcomed, but also rewarded. The search engines appear to love Squidoo pages and often rank them high in results pages whenever someone conducts a [...]

13Jun2009 | Susan | 0 comments | Continued

My Compete – Reports on Twitter and Microsoft

May Data is Live: Twitter’s Growth Shows Signs of Fatigue May’s data is here and it’s hot! It was a big month and the data shows some tell-tale signs that Twitter’s days of monster growth are waning, Microsoft’s $100 million marketing budget for Bing may be paying off, and the sour economy is not negatively [...]

12Jun2009 | Susan | 0 comments | Continued

Making Your Social Networking a Two Way Street

Social networking means you’re going to have to do something you’re not used to doing with advertisements in the traditional sense. While you’re there to promote your company’s products and services, you’re opening up your world to a two-way street of communication. When you rent a billboard or pass out fliers or buy ad space [...]

11Jun2009 | Susan | 0 comments | Continued

How to Create a Following on a Web 2.0 Site

You may start to get a firm grasp on what social networking sites have to offer in terms of letting you easily set up a professional looking web page with your business information on it, but you could start to stumble once people begin tossing around words like “friends,” “fans,” “followers,” and even “Tweeps.” Basically, [...]

10Jun2009 | Susan | 0 comments | Continued

Micro Blogging Is Best in Terms of Time Management

If you’re feeling a little intimidated at the sheer number of options you have when it comes to social networking sites, then you might be pleased to discover micro blogging. All of your commentary is done in 140 characters or less. It’s a blessing in that you can build a loyal following of like minded [...]

8Jun2009 | Susan | 0 comments | Continued

How to Make Your Work Go Viral on Social Networking Sites

Spreading your message to a target audience is easily done by utilizing various social networking sites where you create a page full of content and publish it so the public can see. What’s difficult is getting your demographic to spread the word for you. You want your message to infect the web similar to how [...]

6Jun2009 | Susan | 5 comments | Continued

Creating a Buzz Using Multi Media Formats on Web 2.0 Sites

You may or may not have a firm presence on the web yet, but you’re pretty sure you can master text-based content like writing articles about your business, posting content to a blog like this one, or even selling a report to people who want to learn from you. But mention the words video or [...]

5Jun2009 | Susan | 0 comments | Continued

The Importance of Keywords in a Social Media Environment

Keywords are words ad phrases used by people on Google and other search engines when they want to find something. You may have used keyword phrases without thinking about it, such as when you needed to find a “potato salad recipe” and you typed it into Google and got a page full of results. Those [...]

4Jun2009 | Susan | 0 comments | Continued

What Type of Content Works Best on Social Media Sites?

If your goal is to build a presence on the Internet using free social networking sites, it’s imperative that you provide the right kind of content for your audience to digest. This one tip can help you develop a loyal following that appreciates your message so much they help spread your links for you to [...]

2Jun2009 | Susan | 0 comments | Continued

Consumers Begin Their Search for Offline Businesses on Google

In decades past, brick and mortar businesses and entrepreneurs merely secured a spot in their local Yellow Pages so that when consumers “let their fingers do the walking,” they had a shot at being one of the ads that were stumbled upon to generate business. These days, StumbleUpon (dot com), a social media network, is [...]

1Jun2009 | Susan | 1 comment | Continued