Archive for Susan
As America's Focus Expert, Susan Gilbert helps individuals and organizations focus on what matters to create the results they desire. Author of the award-winning book, "The Land of I Can" , Susan is also co-author of "The Complete Idiot's Guide to Starting and Running a Coffee Bar". A successful entrepreneur for over 25 years, Susan brings both inspiration and practical knowledge to help others achieve their goals. Oh, and why the muffin icon? Her first business was called "Lil' Miss Muffins" :-)
50 Powerful Social Media Tactics for Squidoo
Here are the first ten, and there is a pdf report available at the end of this post where you can read all 50:
1. Make sure your page on Squidoo looks its absolute best. A polished page gets more results.
2. Don’t be afraid to promote and market your business and website through your profile or [...]
Google Social Search – Connect with Google Profile
If you ever wondered about the practicality – or necessity – of participating in Social Media, watch this video.
28Jan2010 | Susan | 0 comments | Continued
Inbound Marketing – The Art of Attracting Customers
Inbound Marketing is defined as marketing focused on “getting found” by customers.
Think relationship marketing and Seth Godin’s idea of permission marketing. David Meerman Scott recommends that marketers “publish their way in” (via blogs etc.) in contrast to outbound marketing where they used to have to “buy their way in” (via paid advertisements).
Inbound Marketing encompasses the [...]
Backlinks Explained
I am often asked: What is a backlink? and Why should I care about them?
Backlinks are essential for a successful website, and when you are deciding how you will go about obtaining additional backlinks, you must consider the quality of the backlinks that you will obtain.
You want to make sure that the search engines give [...]
Free Twitter Management Service
I’ve just started testing a free service called CoTweet.
It’s a tool for managing Twitter conversations like no other.
I’m really impressed and changing my entire Twitter strategy based on what they let me do.
They’re free right now, but they promise when they start charging for the service it will be reasonable.
Amazing stuff:
http://www.CoTweet.com
Official Statement from Google
Last week, Google officially confirmed that they will be pulling Twitter status updates into their search results pages.
Check the post here: http://googleblog.blogspot.com/2009/10/rt-google-tweets-and-updates-and-search.html
We will we begin to see exponentially more people clicking on the tweets that have been strategically placed using the Placement tactics. Because they are finding them on Google, their favorite place to [...]
28Oct2009 | Susan | 0 comments | Continued
Google Wave – A simple explanation
When Google Wave was first announced, it was confusing to understand what it was and how it would work.
Then I saw this video and thought it was perfect to share with you….
As I answered questions via email recently that became rainbow hues of colors during the volley, it made me wistful for the Wave as [...]
19Oct2009 | Susan | 2 comments | Continued
Unconditional Love and Living
This post has nothing to do with business or social media and everything to do with life.
With two senior dogs in my life and an elderly parent, I was moved deeply by the connection demonstrated in this video.
I’ve posted it on my Facebook page, and wanted to make sure that if you aren’t one of [...]
How to become a Trusted website by Google and All Search Engines
Today, all major search engines use some kind of TrustRank.
Although Google does not use the official term, most professional search engine optimizers are quite sure that Google and all other major search engines use the same concept to improve the quality of their search results.
There are a few things that you can do to show [...]
Zen Habits: 8 Ways Doing Less Can Transform Your Work & Life
Zen Habits is one of my favorite blogs to follow, and I love their subtitle: Simple Productivity.
Their recent post titled “8 Way Doing Less Can Transform Your Work & Life” mirrors my philosophy of ‘focusing on what matters to get the results you desire”.
More is not always better.
One New Year’s resolution that you keep is [...]
Your Account Has Been Suspended
Those words you never want to hear on any social media site – but especially not on your precious Twitter account. After all the time you have spent acquiring Followers and all the people you have been networking with – gone at the swipe of a tail feather by Twitter!
What do you do now?
Don’t [...]
Just for Fun
I had someone send this to me on Saturday after doing some Twitter work, and I laughed till I cried.
“Shake that Tail Feather!”
Why do people succeed?
One of my colleagues recently asked, “What would you say your #1 reason for success is?”
Why do people succeed?
Is it because they’re smart? Or are they just lucky?
Neither.
Analyst Richard St. John condenses years of interviews into an unmissable 3-minute slideshow …
Look at the bottom of the video for what my answer [...]
Social Media Revolution – It’s not a Fad
If you think social media is a fad, you’ve got to watch this video. Social media is a biggest shift since the industrial revolution.
Statistics prove that social media is bigger than you may think. The “Social Media Revolution” video, released on YouTube by Socialnomics less than 1 month ago, has already been seen over 130,000 [...]
Video Promotion Done Right
Here’s an inspirational story about a childrens book author, Elizabeth Parkinson.
Liz achieved a #2, #4 and #10 ranking for her book video with over 11,800,000 competing page for her keyword phrase, “Personal Development Books For Children.”
You can meet Liz here:
You’ll also see several other strategies at work that ANY author, speaker, expert, entrepreneur or business [...]
12Aug2009 | Susan | 0 comments | Continued
Short Reports for Promotion and Income
Since I work with many authors on their websites and book promotions, I often find them asking advice about what they can do to better promote the sale of their books. As an author, I understand how disappointing it is when your book doesn’t sell the way you thought it would. I often compare being [...]
11Aug2009 | Susan | 0 comments | Continued
How to make money using the Internet
Seth Godin has a great way of distilling information for clear understanding while being innovative with his concepts.
I came across this post on his blog where he addresses where individuals can misunderstand how having a web presence can make money and it’s not by just putting up a website. He says:
Make money: not by building [...]
My Compete – Reports on Twitter and Microsoft
May Data is Live: Twitter’s Growth Shows Signs of Fatigue
May’s data is here and it’s hot! It was a big month and the data shows some tell-tale signs that Twitter’s days of monster growth are waning, Microsoft’s $100 million marketing budget for Bing may be paying off, and the sour economy is not negatively impacting [...]
What Type of Content Works Best on Social Media Sites?
If your goal is to build a presence on the Internet using free social networking sites, it’s imperative that you provide the right kind of content for your audience to digest. This one tip can help you develop a loyal following that appreciates your message so much they help spread your links for you to [...]
2Jun2009 | Susan | 0 comments | Continued
Consumers Begin Their Search for Offline Businesses on Google
In decades past, brick and mortar businesses and entrepreneurs merely secured a spot in their local Yellow Pages so that when consumers “let their fingers do the walking,” they had a shot at being one of the ads that were stumbled upon to generate business.
These days, StumbleUpon (dot com), a social media network, is the [...]
Become Unstoppable
These days when I speak with business owners on the phone, I’m hearing some talk about the way things are from two very different perspectives.
Some see nothing but doom and gloom ahead, while others are doing everything they can to turn over every stone in search of the next gem.
And, I should tell you, those [...]
Refocus for Busy People
I’ve had a spotty Internet connection today which at first was very frustrating with so much to accomplish online. When I decided to go outside, take a walk, and see the situation as an opportunity to take a break – this blog post formed in my mind.
Like most people, you may find it difficult [...]
Focus – The Powerful Lens for Results
There are stars that have been in existence since the beginning of time, that we have been able to see only recently through a new and more powerful lens.
If you could use a more powerful lens through which to see your life, would you use it?
One of the more important points I have made in [...]
Is Social Media a Fad?
No! This is just one of the myths that some people have about social media.
Let me share some statistics with you:
* 48% of business leaders spend 2-5 hours a week using social media tools to generate leads and find new clients (Source: socialmediaiq.com)
* 42% of sales managers view blogs and podcasts as very important sales [...]
Staying organized in a Web 2.0 World
PC World says “Remember the Milk reinvents the to-do list”…
Huh? Remember the Milk?
Yep – stroll on over to www.rememberthemilk.com to see how you can manage your everyday tasks, receive reminders via email, SMS and instant messenger services; and add tasks by firing off an email (or even by your phone).
This service integrates with Twitter, Blackberry, [...]
OnlinePromotionSuccess.com
No plans to move this site at all Carolyn. Thank you for including it in your book! ~Susan 
Susan, I am using the URL to this article in a book I am writing. I hope you don't plan ...
Thanks for sharing this great therapy dog. Our dog is also a certified threapist. What a great experience to visit ...
So... how do you like Google Wave? I think it will help everyone to connect effectively. What are your thoughts ...
Thanks for the great information Susan! 
Cute! 
Hi Susan, This is so nice. At this time I find I have nothing I am really focused upon. ...
Thanks for this exhaustive explanation and you insights, Susan. Very helpful. I've had an acocunt suspended, enquired, but haven't heared. ...