Inbound Marketing is defined as marketing focused on “getting found” by customers.
Think relationship marketing and Seth Godin’s idea of permission marketing. David Meerman Scott recommends that marketers “publish their way in” (via blogs etc.) in contrast to outbound marketing where they used to have to “buy their way in” (via paid advertisements).
Inbound Marketing encompasses the [...]

I’ve just started testing a free service called CoTweet.
It’s a tool for managing Twitter conversations like no other.
I’m really impressed and changing my entire Twitter strategy based on what they let me do.
They’re free right now, but they promise when they start charging for the service it will be reasonable.
Amazing stuff:
http://www.CoTweet.com

When Google Wave was first announced, it was confusing to understand what it was and how it would work.
Then I saw this video and thought it was perfect to share with you….

As I answered questions via email recently that became rainbow hues of colors during the volley, it made me wistful for the Wave as [...]

Today, all major search engines use some kind of TrustRank.
Although Google does not use the official term, most professional search engine optimizers are quite sure that Google and all other major search engines use the same concept to improve the quality of their search results.
There are a few things that you can do to show [...]

Those words you never want to hear on any social media site – but especially not on your precious Twitter account.   After all the time you have spent acquiring Followers and all the people you have been networking with – gone at the swipe of a tail feather by Twitter!
What do you do now?
Don’t [...]

One of my colleagues recently asked, “What would you say your #1 reason for success is?”
Why do people succeed?
Is it because they’re smart? Or are they just lucky?
Neither.
Analyst Richard St. John condenses years of interviews into an unmissable 3-minute slideshow …
Look at the bottom of the video for what my answer [...]

Here’s an inspirational story about a childrens book author, Elizabeth Parkinson.
Liz achieved a #2, #4 and #10 ranking for her book video with over 11,800,000 competing page for her keyword phrase, “Personal Development Books For Children.”
You can meet Liz here:

You’ll also see several other strategies at work that ANY author, speaker, expert, entrepreneur or business [...]

Seth Godin has a great way of distilling information for clear understanding while being innovative with his concepts.
I came across this post on his blog where he addresses where individuals can misunderstand how having a web presence can make money and it’s not by just putting up a website.  He says:
Make money: not by building [...]

In an age where everything and everyone can get published online, it’s hard to sort out truth versus commercialism and marketing.  The modern consumer is faced with dozens, if not hundreds of new choices from who to buy insurance from, to which company or brand to use when you need tires to put on your [...]

No discussion on social networking would be complete without acknowledging just what these sites represent.  The Internet has brought people from all over the globe from all walks of life, from all religions, races and sexes and erased the boundary lines.  The Internet and its many social networks have redefined society.
Think of it this way [...]

What is bookmarking and how will it help your business? With bookmarking you get the opportunity to gently promote your own business while also “favoriting” other sites that you visit.
The idea here is actually two-sided.  With sites services like StumbleUpon, Delicious and Digg, just to name the big ones, you can bookmark an article you [...]

Once you stick your toe in the water online and get involved with others in your line of interest, you’ll be visiting around blogs and other social sites where you might leave comments.
At first, this can be sort of like hopping around in a disjointed fashion.  But sooner or later, having a central place where [...]