Small Business Advice
Inbound Marketing – The Art of Attracting Customers
Inbound Marketing is defined as marketing focused on “getting found” by customers.
Think relationship marketing and Seth Godin’s idea of permission marketing. David Meerman Scott recommends that marketers “publish their way in” (via blogs etc.) in contrast to outbound marketing where they used to have to “buy their way in” (via paid advertisements).
Inbound Marketing encompasses the [...]
Free Twitter Management Service
I’ve just started testing a free service called CoTweet.
It’s a tool for managing Twitter conversations like no other.
I’m really impressed and changing my entire Twitter strategy based on what they let me do.
They’re free right now, but they promise when they start charging for the service it will be reasonable.
Amazing stuff:
http://www.CoTweet.com
Zen Habits: 8 Ways Doing Less Can Transform Your Work & Life
Zen Habits is one of my favorite blogs to follow, and I love their subtitle: Simple Productivity.
Their recent post titled “8 Way Doing Less Can Transform Your Work & Life” mirrors my philosophy of ‘focusing on what matters to get the results you desire”.
More is not always better.
One New Year’s resolution that you keep is [...]
Why do people succeed?
One of my colleagues recently asked, “What would you say your #1 reason for success is?”
Why do people succeed?
Is it because they’re smart? Or are they just lucky?
Neither.
Analyst Richard St. John condenses years of interviews into an unmissable 3-minute slideshow …
Look at the bottom of the video for what my answer [...]
Social Media Revolution – It’s not a Fad
If you think social media is a fad, you’ve got to watch this video. Social media is a biggest shift since the industrial revolution.
Statistics prove that social media is bigger than you may think. The “Social Media Revolution” video, released on YouTube by Socialnomics less than 1 month ago, has already been seen over 130,000 [...]
Video Promotion Done Right
Here’s an inspirational story about a childrens book author, Elizabeth Parkinson.
Liz achieved a #2, #4 and #10 ranking for her book video with over 11,800,000 competing page for her keyword phrase, “Personal Development Books For Children.”
You can meet Liz here:
You’ll also see several other strategies at work that ANY author, speaker, expert, entrepreneur or business [...]
12Aug2009 | Susan | 0 comments | Continued
Short Reports for Promotion and Income
Since I work with many authors on their websites and book promotions, I often find them asking advice about what they can do to better promote the sale of their books. As an author, I understand how disappointing it is when your book doesn’t sell the way you thought it would. I often compare being [...]
11Aug2009 | Susan | 0 comments | Continued
How to make money using the Internet
Seth Godin has a great way of distilling information for clear understanding while being innovative with his concepts.
I came across this post on his blog where he addresses where individuals can misunderstand how having a web presence can make money and it’s not by just putting up a website. He says:
Make money: not by building [...]
Facebook Fan Pages Are Preferable to Private Profiles
What if there was a place for sharing your business and interacting with customers or a “fan” club. It would be a place where you could be available to talk and teach and just hang out with your loyal customers – a place that represents you and your business in a friendly way without having [...]
27Jun2009 | Susan | 0 comments | Continued
Increasing Your ROI in the World of Web 2.0
The Internet is a massive information network with millions of sources from multitudes of websites. How can you get the best focus in all of this when it seems daunting as far as how “little” you are in the scheme of things?
With a little investment in time and effort you can multiply your efforts exponentially, [...]
Why Blogging Is a Boon to Entrepreneurs
In the business world, it’s all about exposure and establishing your brand as the dominant force in your niche. With the Internet and more specifically your own website, you have the freedom to share your thoughts about the business world that you’re immersed in. The fastest way to establishing yourself online is with a blog.
Blogging [...]
Two Ways to Make Viral Video Creations for Web 2.0 Sharing
With the Internet there are so many ways to get your business exposed and the most visible way is to create viral videos to be shared on sites like YouTube. It isn’t as hard as it sounds, either. We’ll talk about two simple ways to create videos for sharing on the ‘net.
One quick way is [...]
The Seesmic Site Enables Video Conversations
Once you’ve stuck your toe in the water with one or more of the many social networking sites, you’ll be ready to take it up a notch and use instant video conversations you’re your target audience via Seesmic.
Where Twitter gives you that fairly instant connection to others through microblogging and FriendFeed enables you to tie [...]
Use FriendFeed to Keep Your Social Networking Organized
Once you get rolling with a whole bunch of social networking sites, you’ll quickly realize it becomes a noisy environment. Not only is there your own chatter to organize, but you now have the chatter of dozens, hundreds or possibly thousands of online friends to sort through.
Before you start closing accounts on your social networking [...]
Specialized Social Networks for Certain Fields
When you’re scouting out social networking sites for the purpose of showcasing your expertise, make sure you don’t forget to search for some web 2.0 neighborhoods that specialize in your niche.
Here’s a good example: Care2.com. This social networking site has a focus of green living with human and animal rights. Global goodness, if you will. [...]
Turn Up Your Twitter Communication Efforts
You might get overwhelmed with all of the social media opportunities that you have, so you latch onto Twitter or another microblogging platform that won’t ask as much of you. After all, 140 characters can’t be draining, can it?
Don’t slack off just because it’s a shorter form of communication. That only means you’ll be making [...]
WetPaint Provides an Easy Place for Web 2.0 Socialization
We’ve talked about some of the great web 2.0 social networking sites that allow you to promote your business online without having to hide the fact that you’re doing it (as many complain places like MySpace force you to do).
Today I have yet another cool one for you – WetPaint.com! It’s another easy place you [...]
Create a Cluster of Information on the Social Network Squidoo
Squidoo is a social networking site launched by best selling author Seth Godin. The site’s whole purpose was to allow everyone to be an expert, and your expertise is not only welcomed, but also rewarded.
The search engines appear to love Squidoo pages and often rank them high in results pages whenever someone conducts a search [...]
Making Your Social Networking a Two Way Street
Social networking means you’re going to have to do something you’re not used to doing with advertisements in the traditional sense. While you’re there to promote your company’s products and services, you’re opening up your world to a two-way street of communication.
When you rent a billboard or pass out fliers or buy ad space offline, [...]
How to Create a Following on a Web 2.0 Site
You may start to get a firm grasp on what social networking sites have to offer in terms of letting you easily set up a professional looking web page with your business information on it, but you could start to stumble once people begin tossing around words like “friends,” “fans,” “followers,” and even “Tweeps.”
Basically, whenever [...]
How to Make Your Work Go Viral on Social Networking Sites
Spreading your message to a target audience is easily done by utilizing various social networking sites where you create a page full of content and publish it so the public can see. What’s difficult is getting your demographic to spread the word for you.
You want your message to infect the web similar to how good [...]
Creating a Buzz Using Multi Media Formats on Web 2.0 Sites
You may or may not have a firm presence on the web yet, but you’re pretty sure you can master text-based content like writing articles about your business, posting content to a blog like this one, or even selling a report to people who want to learn from you.
But mention the words video or audio [...]
Consumers Begin Their Search for Offline Businesses on Google
In decades past, brick and mortar businesses and entrepreneurs merely secured a spot in their local Yellow Pages so that when consumers “let their fingers do the walking,” they had a shot at being one of the ads that were stumbled upon to generate business.
These days, StumbleUpon (dot com), a social media network, is the [...]
Become Unstoppable
These days when I speak with business owners on the phone, I’m hearing some talk about the way things are from two very different perspectives.
Some see nothing but doom and gloom ahead, while others are doing everything they can to turn over every stone in search of the next gem.
And, I should tell you, those [...]
Refocus for Busy People
I’ve had a spotty Internet connection today which at first was very frustrating with so much to accomplish online. When I decided to go outside, take a walk, and see the situation as an opportunity to take a break – this blog post formed in my mind.
Like most people, you may find it difficult [...]
OnlinePromotionSuccess.com
No plans to move this site at all Carolyn. Thank you for including it in your book! ~Susan 
Susan, I am using the URL to this article in a book I am writing. I hope you don't plan ...
Thanks for sharing this great therapy dog. Our dog is also a certified threapist. What a great experience to visit ...
So... how do you like Google Wave? I think it will help everyone to connect effectively. What are your thoughts ...
Thanks for the great information Susan! 
Cute! 
Hi Susan, This is so nice. At this time I find I have nothing I am really focused upon. ...
Thanks for this exhaustive explanation and you insights, Susan. Very helpful. I've had an acocunt suspended, enquired, but haven't heared. ...