Small Business Advice

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Facebook Fan Pages Are Preferable to Private Profiles

What if there was a place for sharing your business and interacting with customers or a “fan” club.  It would be a place where you could be available to talk and teach and just hang out with your loyal customers – a place that represents you and your business in a friendly way without having [...]

27Jun2009 | | 0 comments | Continued
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Increasing Your ROI in the World of Web 2.0

The Internet is a massive information network with millions of sources from multitudes of websites.  How can you get the best focus in all of this when it seems daunting as far as how “little” you are in the scheme of things? With a little investment in time and effort you can multiply your efforts [...]

26Jun2009 | | 0 comments | Continued
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Why Blogging Is a Boon to Entrepreneurs

In the business world, it’s all about exposure and establishing your brand as the dominant force in your niche. With the Internet and more specifically your own website, you have the freedom to share your thoughts about the business world that you’re immersed in.  The fastest way to establishing yourself online is with a blog. [...]

25Jun2009 | | 0 comments | Continued
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Two Ways to Make Viral Video Creations for Web 2.0 Sharing

With the Internet there are so many ways to get your business exposed and the most visible way is to create viral videos to be shared on sites like YouTube.  It isn’t as hard as it sounds, either. We’ll talk about two simple ways to create videos for sharing on the ‘net. One quick way [...]

24Jun2009 | | 0 comments | Continued
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The Seesmic Site Enables Video Conversations

Once you’ve stuck your toe in the water with one or more of the many social networking sites, you’ll be ready to take it up a notch and use instant video conversations you’re your target audience via Seesmic. Where Twitter gives you that fairly instant connection to others through microblogging and FriendFeed enables you to [...]

23Jun2009 | | 0 comments | Continued
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Use FriendFeed to Keep Your Social Networking Organized

Once you get rolling with a whole bunch of social networking sites, you’ll quickly realize it becomes a noisy environment. Not only is there your own chatter to organize, but you now have the chatter of dozens, hundreds or possibly thousands of online friends to sort through. Before you start closing accounts on your social [...]

21Jun2009 | | 0 comments | Continued
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Specialized Social Networks for Certain Fields

When you’re scouting out social networking sites for the purpose of showcasing your expertise, make sure you don’t forget to search for some web 2.0 neighborhoods that specialize in your niche. Here’s a good example: Care2.com. This social networking site has a focus of green living with human and animal rights. Global goodness, if you [...]

20Jun2009 | | 0 comments | Continued
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Turn Up Your Twitter Communication Efforts

You might get overwhelmed with all of the social media opportunities that you have, so you latch onto Twitter or another microblogging platform that won’t ask as much of you. After all, 140 characters can’t be draining, can it? Don’t slack off just because it’s a shorter form of communication. That only means you’ll be [...]

17Jun2009 | | 0 comments | Continued
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WetPaint Provides an Easy Place for Web 2.0 Socialization

We’ve talked about some of the great web 2.0 social networking sites that allow you to promote your business online without having to hide the fact that you’re doing it (as many complain places like MySpace force you to do). Today I have yet another cool one for you – WetPaint.com! It’s another easy place [...]

15Jun2009 | | 0 comments | Continued
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Create a Cluster of Information on the Social Network Squidoo

Squidoo is a social networking site launched by best selling author Seth Godin. The site’s whole purpose was to allow everyone to be an expert, and your expertise is not only welcomed, but also rewarded. The search engines appear to love Squidoo pages and often rank them high in results pages whenever someone conducts a [...]

13Jun2009 | | 0 comments | Continued
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Making Your Social Networking a Two Way Street

Social networking means you’re going to have to do something you’re not used to doing with advertisements in the traditional sense. While you’re there to promote your company’s products and services, you’re opening up your world to a two-way street of communication. When you rent a billboard or pass out fliers or buy ad space [...]

11Jun2009 | | 0 comments | Continued
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How to Create a Following on a Web 2.0 Site

You may start to get a firm grasp on what social networking sites have to offer in terms of letting you easily set up a professional looking web page with your business information on it, but you could start to stumble once people begin tossing around words like “friends,” “fans,” “followers,” and even “Tweeps.” Basically, [...]

10Jun2009 | | 0 comments | Continued
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How to Make Your Work Go Viral on Social Networking Sites

Spreading your message to a target audience is easily done by utilizing various social networking sites where you create a page full of content and publish it so the public can see. What’s difficult is getting your demographic to spread the word for you. You want your message to infect the web similar to how [...]

6Jun2009 | | 5 comments | Continued
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Creating a Buzz Using Multi Media Formats on Web 2.0 Sites

You may or may not have a firm presence on the web yet, but you’re pretty sure you can master text-based content like writing articles about your business, posting content to a blog like this one, or even selling a report to people who want to learn from you. But mention the words video or [...]

5Jun2009 | | 0 comments | Continued
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Consumers Begin Their Search for Offline Businesses on Google

In decades past, brick and mortar businesses and entrepreneurs merely secured a spot in their local Yellow Pages so that when consumers “let their fingers do the walking,” they had a shot at being one of the ads that were stumbled upon to generate business. These days, StumbleUpon (dot com), a social media network, is [...]

1Jun2009 | | 1 comment | Continued
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Become Unstoppable

These days when I speak with business owners on the phone, I’m hearing some talk about the way things are from two very different perspectives. Some see nothing but doom and gloom ahead, while others are doing everything they can to turn over every stone in search of the next gem. And, I should tell [...]

30May2009 | | 0 comments | Continued
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Refocus for Busy People

I’ve had a spotty Internet connection today which at first was very frustrating with so much to accomplish online. When I decided to go outside, take a walk, and see the situation as an opportunity to take a break – this blog post formed in my mind. Like most people, you may find it difficult [...]

28May2009 | | 1 comment | Continued
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Focus – The Powerful Lens for Results

There are stars that have been in existence since the beginning of time, that we have been able to see only recently through a new and more powerful lens. If you could use a more powerful lens through which to see your life, would you use it? One of the more important points I have [...]

23May2009 | | 1 comment | Continued
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Entrepreneurial Ingenuity – The Bendy Straw Story

So whom can we thank for giving us the glorious bendy straw?  His name is Joseph B. Friedman and in the 1920′s he came up with the idea when he saw his daughter, Judith, struggling to drink her milkshake out of a straight paper straw.  So he inserted a screw into the straw, and wrapped [...]

30Mar2009 | | 0 comments | Continued
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The Number of Small Businesses Using Social Media to Double in 12 Months

The number of small businesses using deeply integrated social networking services will double in the next year, according to projections by Access Markets International (AMI) Partners, Inc. Currently, there are about 300,000 small businesses engaged in social networking, which is 5% of the total number of small businesses in the U.S. AMI expects that number [...]

3Nov2008 | | 0 comments | Continued