Creating a Buzz Using Multi Media Formats on Web 2.0 Sites

You may or may not have a firm presence on the web yet, but you’re pretty sure you can master text-based content like writing articles about your business, posting content to a blog like this one, or even selling a report to people who want to learn from you.

But mention the words video or audio and your heart drops because it just seems too technical and overwhelming – something best left to the big guns in the world of marketing online.

You don’t have to be intimidated anymore. You’re going to need to master some basic audio and video technology that’s newbie-friendly if you want to truly compete in the world of web 2.0.

These kinds of sites are geared for a consumer experience. Gone are the days when you could put up a static sales letter on a web page and hope to have people clamoring all over your products and services.

Consumers need more than your words telling them your business is good. They need to see you, hear you, and feel as if they know you a little bit better. Why? Because others are doing it this way, so if you’re nothing more than a printed name and a bunch of paragraphs, it’s going to be hard for you to compete.

Start by investing some time into learning freeware that mimics a paid version of the software. Or look for a tool that gives a free trial version, such as Camtasia who lets you play around for 30 days before you make your purchase. Make video tutorials or just introduce yourself to yourself to your viewers so they can get acclimated to your personal style of doing business.

Audio can be done right on your computer without any fancy equipment. Once you know how to use it, you can do interviews, or create podcasts for your audience to download and listen to on the go. Multi media formats are a necessity. Start with text if you feel more comfortable, but get out of your comfort zone and introduce some spice to your creations for a bigger mass appeal.