You may start to get a firm grasp on what social networking sites have to offer in terms of letting you easily set up a professional looking web page with your business information on it, but you could start to stumble once people begin tossing around words like “friends,” “fans,” “followers,” and even “Tweeps.”
Basically, whenever you get set up on a web 2 .0 site like Twitter, Facebook, Squidoo, etc., you have the ability to create a loyal legion of followers. These people are either peers, mentors, students or consumers of yours. They admire your products and services or they want to learn more from you. You become a leader. A tribe leader.
Depending on what your purpose is for being there, your demographic may be varied from someone else using these social networking sites. You will see people clamoring t use tools that bulk up friends and follower lists, but don’t worry about the quantity you have – concern yourself with the quality.
You want your “tweeps” (people who follow you on Twitter) and fans elsewhere to be prospects. If you’re online to promote your counseling for women in abusive relationships course, then you probably aren’t targeting both genders in your demographic.
First, determine who you’re there to reach out to and whenever you post a message, make sure it speaks to that profile you’ve created in your mind. Next, go out and find people for you to befriend on the same wavelength.
Many times, friends and follower lists are reciprocal in nature, so if you find someone into gardening, and your product is for gardeners, it makes sense that you would want someone like that on your list.
Always post good information (this is a recurring theme you’ll see time and time again). If you’re delivering insightful posts, then people are going to hit that “follow” button so they don’t miss a word you have to say. Follows will occur naturally or with the help of a tool meant to beef up status, but your primary concern should be making concrete connections with people who when you help them, can help you reach a higher level of success.