About the Author

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As America's Focus Expert, Susan Gilbert helps individuals and organizations focus on what matters to create the results they desire. Author of the award-winning book, "The Land of I Can" , Susan is also co-author of "The Complete Idiot's Guide to Starting and Running a Coffee Bar". A successful entrepreneur for over 25 years, Susan brings both inspiration and practical knowledge to help others achieve their goals. Oh, and why the muffin icon? Her first business was called "Lil' Miss Muffins" :-)

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Is Social Media a Fad?

May 21st, 2009 • Related • Filed Under

No!  This is just one of the myths that some people have about social media.

Let me share some statistics with you:

* 48% of business leaders spend 2-5 hours a week using social media tools to generate leads and find new clients (Source: socialmediaiq.com)

* 42% of sales managers view blogs and podcasts as very important sales generating tools (Source: MarketingSherpa)

* Of the Top 8 most visited sites worldwide, 5 are social networking websites – MySpace, Facebook, Orkut, Live.com, YouTube (Source: eMarketer)

* The fastest growing demographic of social media users is 25 years old and older (source: too many surveys to list here)

* Just under 49,000 people who use Second Life are earning a positive cash flow in the virtual world (source: Second Life)

If you’re an author,speaker or entreprener, you can’t afford to dismiss social media any longer. Your customers are using Facebook, YouTube, wikis, blogs, podcasts and other social media tools to talk about your products and services.

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