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As America's Focus Expert, Susan Gilbert helps individuals and organizations focus on what matters to create the results they desire. Author of the award-winning book, "The Land of I Can" , Susan is also co-author of "The Complete Idiot's Guide to Starting and Running a Coffee Bar". A successful entrepreneur for over 25 years, Susan brings both inspiration and practical knowledge to help others achieve their goals. Oh, and why the muffin icon? Her first business was called "Lil' Miss Muffins" :-)

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Like vs. Fan

April 28th, 2010 • Related • Filed Under

Last week, Facebook changed their Fan Page setting from becoming a Fan of the Page to choosing to “Like” the Page.

Facebook says that, “Starting today people will be able to connect with (Fan) Page(s) by clicking “Like” rather than “Become a Fan.” We hope this action will feel much more lightweight, and that it will increase the number of connections made across the site.”

Many Facebook users have become so used to clicking the ‘Like’ button on people’s photos, videos, and statuses that they may not even notice that they are actually becoming a ‘fan’ now by clicking the “Like” button. Facebook has also changed the wording on each fan page, however, to now say that 506 people “like” the Page, for example, rather than 506 people are “fans” of the Page. I think this is a smart move on Facebook’s part, because it seems like a lot of users are hesitant about becoming a fan or joining groups, but everyone clicks the like button! And Facebook knows this.

Many people my feel that Facebook has “pulled a facebook,” a phrase that means “changing things suddenly and without notice in ways that confuse, frustrate and irritate customers.” However, I like to think they keep improving the site and ways to encourage communities. Fan Pages are still ranking incredibly well in the search engines and I believe a ‘must have’ for every author/book.

Read Facebook’s explanation as to what a Fan Page can do for you: Why a Facebook Fan Page?

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