Five Not-So-Complicated Link Building Strategies

Jan 24, 2014 | Digital Marketing

Link Building Techniques That Work

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We all want targeted website traffic, right?
In order to consistently bring traffic to your website that will be converted into prospects and sales, it is critical to understand not only the importance of the link building process, but how to properly employ it on platforms like social media, press releases, and of course blogging.
There are several ways you can begin to build links, and the process begins with providing content that is interesting, original and useful. Once a person clicks a link leading to your website you are increasing the chances to have more subscribers as well as leads that can be converted into customers.
Search engines like Google, Bing, and Yahoo look favorably upon links that comes from original content that readers want to share. The more places links are seen the more relevant your website becomes within your niche. Keywords are still important when creating content, and can boost your traffic even further.
Link building strategies does not have to be complicated, and with these simple tips you can get started right away:

1. Social sharing

The number one source for link sharing is on sites like Facebook, Twitter, Google+, and YouTube. When sharing content on social media be sure to include links, which can be easily shortened through services like Bit.Ly, Google URL Shortner, SocialOopmh, Buffer, and Hootesuite. Interacting with influencers and followers is a great way to encourage sharing, which ultimately leads them to your website.

2. Write a press release

Do you have a great article or topic series? How about an announcement or event? Consider services like PR Web to create and publish a press release, which includes a link back to your website.

3. Interact with other blogs

When building your reputation it is important to connect with similar blog owners in your niche. Commenting on posts from relevant topics will not only help build links back to your website, but will create an opportunity to offer meaningful and useful conversation to the blog owner.

4. Provide links to older posts

After you have written about a topic or service, look back at other blog posts and determine whether you can share links to those within the article. This gives your readers easy access to other parts of your website that they can share. While not every post will allow this, try to incorporate these links when you can.

5. Become a guest writer [updated… handle with care]

Watch the latest video from Google Webmasters below or read an indept article from Matt Cutts about Google’s take on Guest blogging.

Once you have connected with and established a relationship with other bloggers opportunities may arise for you to create content for their websites. This is especially important on high profile sites that allow your link to be included in the biography of the article. When approaching someone be sure to offer them valuable content that is useful to their readers.
With these five link building strategies your website will be off to a good start in building an audience and creating shareable content. Soon you will see more search results, and an increase in social media fans and followers as well as email subscribers to your blog.
Tell me below what link building methods have worked for you!
Share this article with these Tweetables:
• Link building is as easy as 1-2-3 – Click to Tweet
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