My Compete – Reports on Twitter and Microsoft
May Data is Live: Twitter’s Growth Shows Signs of Fatigue
May’s data is here and it’s hot! It was a big month and the data shows some tell-tale signs that Twitter’s days of monster growth are waning, Microsoft’s $100 million marketing budget for Bing may be paying off, and the sour economy is not negatively impacting summer vacation plans.
Twitter Visitors Put on the Brakes
It had to happen eventually, and May was the month that traffic to Twitter.com started to show signs of fatigue (up 1% to 19.7 Million Unique Visitors). While this is not the whole story behind the emerging Social site, it is a sign that new user growth in the U.S. may be flattening. Stay tuned for more on this one going forward.
Domestic Travel Heats Up
Budgets may be tighter this year, but all signs point to consumers still making vacation plans for the summer. Visitor traffic increased to the National Parks and Services site, nps.gov (up 14% to 3.2 Million UVs), and local theme park sites, like hersheypark.com (up 47% to 416,000 UVs). As a result, major hotel sites like holidayinn.com (up 18% to 979,000 UVs), bestwestern.com (up 11% to 1.9 Million UVs), and daysinn.com (up 14% to 1 Million UVs) all saw a lift alongside rental car sites, which were also positively impacted – budget.com (up 25% to 1.7 Million UVs), hertz.com (up 1.7 Million UVs), and avis.com (up 10% to 1.4 Million UVs).
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