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As America's Focus Expert, Susan Gilbert helps individuals and organizations focus on what matters to create the results they desire. Author of the award-winning book, "The Land of I Can" , Susan is also co-author of "The Complete Idiot's Guide to Starting and Running a Coffee Bar". A successful entrepreneur for over 25 years, Susan brings both inspiration and practical knowledge to help others achieve their goals. Oh, and why the muffin icon? Her first business was called "Lil' Miss Muffins" :-)

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The Number of Small Businesses Using Social Media to Double in 12 Months

November 3rd, 2008 • Related • Filed Under

The number of small businesses using deeply integrated social networking services will double in the next year, according to projections by Access Markets International (AMI) Partners, Inc. Currently, there are about 300,000 small businesses engaged in social networking, which is 5% of the total number of small businesses in the U.S. AMI expects that number to reach 600,000 in the next 12 months.

“As social networking evolves, we can see the emergence of targeted offerings for business users,” says Nikki Lamba, New York-based analyst at AMI Partners. “In order to attract a greater share of SBs, social networking services must provide customized services that SBs can leverage in order to realize their business goals.”

Social media might be an increasingly attractive option for small businesses in their advertising and marketing efforts. The current economy has businesses scrambling for affordable marketing methods and social media is a possible option, depending on how its leveraged.

Posted by Nathania Johnson at November 3, 2008

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