Turn Up Your Twitter Communication Efforts

You might get overwhelmed with all of the social media opportunities that you have, so you latch onto Twitter or another microblogging platform that won’t ask as much of you. After all, 140 characters can’t be draining, can it?

Don’t slack off just because it’s a shorter form of communication. That only means you’ll be making more posts with a higher frequency to get your message across. There’s not a lot you can say in 140 characters, and it gets worse when some of that space is gobbled up by the length of a URL you’re posting.

There are solutions for you to get a better return on your investment of time you spend microblogging on Twitter. First, utilize the many free tools that are out there to help you save space.

One good example is twitpwr.com On this site, you simply enter your Twitter username and the URL that you want to post and it shortens it for you. This is especially helpful if you’re posting the URL of a forum where the title of the thread is lengthy (or a blog post with a long URL).

Keep your Twitter communication whittled down like bullet points. Don’t use unnecessary words. For example: Instead of breaking up a verbose Tweet like, “Do you ever get fed up with high priced freelancers and want to create your own website graphics but you don’t know how? Use this tool to help you out http://www.url.com,” into two separate posts just so you can fit it all on Twitter, try something simple like this: http://www.URL.com create your own graphics the easy way and save money!

Make sure your form of communication includes a delicate balance of sales pitches and inspiring, motivational, humorous, or otherwise non sales-speak Tweets. You don’t want to come off as a spammer.

And whenever possible, try to follow back the people who follow you. You can use a tool like Tweetdeck to filter out certain people you really want to hear, but by following others, it allows them to send you a Direct message they may not want shown to the entire Twitter community, especially if they feel it’s a stupid question.